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[CourseClub.NET] Lynda - Google AdWords Essential Training
magnet:?xt=urn:btih:e3056ddaf665ccc748808966a23484153c54077f&dn=[CourseClub.NET] Lynda - Google AdWords Essential Training
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文件列表详情
e3056ddaf665ccc748808966a23484153c54077f
infohash:
75
文件数量
2.09 GB
文件大小
2018-5-26 20:18
创建日期
2024-12-17 01:37
最后访问
相关分词
CourseClub
NET
Lynda
-
Google
AdWords
Essential
Training
00 Introduction/01 Welcome.mov 15.65 MB
00 Introduction/02 Getting the most from this course.mov 17.63 MB
01 Getting to Know AdWords/01 Dissecting online advertising.mov 35.97 MB
01 Getting to Know AdWords/02 Understanding pay-per-click advertising.mov 37.09 MB
01 Getting to Know AdWords/03 Valuing the benefits of AdWords.mov 44.36 MB
01 Getting to Know AdWords/04 Defining supported ad types.mov 58.87 MB
01 Getting to Know AdWords/05 Learning terms and definitions.mov 70.37 MB
01 Getting to Know AdWords/06 Knowing advertiser requirements.mov 50.31 MB
02 Getting Started/01 Exploring where ads show up.mov 60.59 MB
02 Getting Started/02 Understanding the structure.mov 29.72 MB
02 Getting Started/03 Creating an account.mov 3.6 MB
02 Getting Started/04 Choosing between billing options.mov 4.58 MB
03 Navigating the AdWords Interface/01 Learning the interface.mov 7.74 MB
03 Navigating the AdWords Interface/02 Exploring the My Account tab.mov 4.3 MB
03 Navigating the AdWords Interface/03 Understanding the updates to the Billing tab.mov 2.22 MB
04 Starting Your First Campaign/01 Organizing campaigns and ad groups in your account.mov 62.22 MB
04 Starting Your First Campaign/02 Exploring the Campaigns tab.mov 13.45 MB
04 Starting Your First Campaign/03 Creating a campaign using the default options.mov 7.53 MB
05 Customizing Your Campaign Settings/01 Targeting by location and language.mov 10.39 MB
05 Customizing Your Campaign Settings/02 Targeting different networks and devices.mov 8.58 MB
05 Customizing Your Campaign Settings/03 Understanding bidding options and setting a budget.mov 10.03 MB
05 Customizing Your Campaign Settings/04 Setting your delivery method.mov 2.4 MB
05 Customizing Your Campaign Settings/05 Adding your business location.mov 4.58 MB
05 Customizing Your Campaign Settings/06 Showing products from your Google Merchant Center.mov 4.82 MB
05 Customizing Your Campaign Settings/07 Adding extension features to your text ads.mov 6.93 MB
05 Customizing Your Campaign Settings/08 Setting dates and scheduling ads.mov 6.6 MB
05 Customizing Your Campaign Settings/09 Defining ad delivery options.mov 5.21 MB
05 Customizing Your Campaign Settings/10 Using demographic bidding.mov 4.19 MB
06 Creating Your First Ad Group/01 Structuring ad groups in your campaign.mov 46.15 MB
06 Creating Your First Ad Group/02 Creating text ads.mov 5.95 MB
06 Creating Your First Ad Group/03 Creating image ads and using the display ad builder.mov 10.08 MB
06 Creating Your First Ad Group/04 Understanding and creating mobile ads.mov 5.2 MB
06 Creating Your First Ad Group/05 Adding keywords.mov 6.73 MB
06 Creating Your First Ad Group/06 Bidding at the keyword and ad group levels.mov 9.23 MB
07 Optimizing Your Ads/01 Learning rules and guidelines for great ads.mov 83.3 MB
07 Optimizing Your Ads/02 Learning rules for image ads.mov 19.24 MB
07 Optimizing Your Ads/03 Writing great ads.mov 62.87 MB
07 Optimizing Your Ads/04 Using dynamic keyword insertion (DKI).mov 55.27 MB
07 Optimizing Your Ads/05 Testing your ads with a split test.mov 50.68 MB
08 Researching Keywords/01 Valuing keyword research.mov 38.97 MB
08 Researching Keywords/02 Understanding keyword match types.mov 69 MB
08 Researching Keywords/03 Including negative keywords.mov 47.39 MB
08 Researching Keywords/04 Evaluating a keyword.mov 78.41 MB
08 Researching Keywords/05 Using the Keyword tool.mov 16.29 MB
08 Researching Keywords/06 Creating ad groups from keyword research.mov 49.19 MB
09 Understanding the Auction and Quality Score/01 Understanding how the auction works.mov 63.85 MB
09 Understanding the Auction and Quality Score/02 Understanding Quality Score.mov 53.42 MB
09 Understanding the Auction and Quality Score/03 Identifying Quality Score issues.mov 5.1 MB
09 Understanding the Auction and Quality Score/04 Addressing Quality Score issues.mov 79.85 MB
10 Using the Google Display Network/01 Learning about the Google Display Network (GDN).mov 44.34 MB
10 Using the Google Display Network/02 Evaluating your performance on the GDN.mov 5.22 MB
10 Using the Google Display Network/03 Creating a placement-targeted campaign.mov 7.16 MB
10 Using the Google Display Network/04 Understanding CPM bidding.mov 38.71 MB
10 Using the Google Display Network/05 Using the Site and Category Exclusion feature.mov 9.01 MB
10 Using the Google Display Network/06 Remarketing with audiences.mov 10.23 MB
11 Tracking Ad Performance/01 Understanding conversion types.mov 29.14 MB
11 Tracking Ad Performance/02 Understanding Conversion Tracking.mov 33.68 MB
11 Tracking Ad Performance/03 Installing Conversion Tracking code.mov 6.45 MB
11 Tracking Ad Performance/04 Learning the basics of AdWords reports.mov 7.77 MB
11 Tracking Ad Performance/05 Integrating Google Analytics with AdWords.mov 40.37 MB
11 Tracking Ad Performance/06 Importing Google Analytics goals.mov 6.02 MB
12 Understanding Landing Pages/01 Keeping people from clicking the Back button.mov 38.46 MB
12 Understanding Landing Pages/02 Understanding how landing pages affect Quality Score.mov 35.4 MB
12 Understanding Landing Pages/03 Testing landing pages with Website Optimizer.mov 34.17 MB
13 Optimizing for Traffic/01 Understanding reach and market share.mov 32.2 MB
13 Optimizing for Traffic/02 Using the Traffic Estimator.mov 5.82 MB
13 Optimizing for Traffic/03 Widening the net with keywords.mov 48.61 MB
13 Optimizing for Traffic/04 Getting more clicks with bids.mov 55.17 MB
14 Optimizing for Conversions/01 Defining your goals and measuring ROI.mov 56.16 MB
14 Optimizing for Conversions/02 Understanding conversion metrics and using the Conversion Optimizer.mov 12.96 MB
15 Working Offline with AdWords Editor/01 Understanding AdWords Editor.mov 34.81 MB
15 Working Offline with AdWords Editor/02 Using AdWords Editor.mov 21.75 MB
16 Troubleshooting/01 Using the Ad Preview and Diagnosis tool.mov 3.15 MB
16 Troubleshooting/02 Diagnosing keyword problems.mov 52.79 MB
17 Conclusion/Goodbye.mov 22.59 MB
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